The annual Reader’s Digest Most Trusted Brands survey has voted Bridgestone with the status of Most Trusted Tyre Brand for a milestone 10th consecutive year.
As well as taking the top spot amongst competitors for a whole decade, the study also revealed Bridgestone as one of the most trusted brands in the country, naming the tyre company in the top 20 brands across all categories in this year’s showcase alongside iconic household names such as Bunnings, Panadol and Cadbury.
Bridgestone is one of only a handful of brands to have retained the most trusted status for a whole decade and remains the sole winner of the tyre category since its introduction in 2014.
The annual Reader’s Digest Most Trusted Brands Survey sees Australians asked to rank the brands they turn to and put their faith in across 65 categories. Conducted by research agency Catalyst, more than 2,500 participants participated in this year’s survey.
Bridgestone Australia and New Zealand Managing Director Heath Barclay believes Bridgestones unrivalled run as Australia’s most Trusted Tyre Brand reflects the company’s commitment to the market.
“To have maintained the status of Australia’s Most Trusted Tyre Brand for a whole decade and to be amongst the most trusted brands across every industry is incredible and speaks to the unquestionable quality and reliability of Bridgestone tyres,” Mr Barclay said.
“We’re honoured to have maintained the trust of Australians over such a long period and that they consistently identify our brand with quality and trust. This reflects the significant investment Bridgestone makes into research and development to ensure that our tyres are suitable for local conditions and customers can put their full confidence in the Bridgestone name.”
“Australia is a nation of car lovers, and when we choose tyres for our car, we expect absolute reliability in all sorts of driving conditions, and that’s why Bridgestone tyres are the trusted choice for quality, safety and performance,” said Loisue Waterson, editor-in-chief of Readers Digest magazine.
“Bridgestone has an unyielding commitment to the safety of the motoring public. Congratulations to all the team at Bridgestone for being voted Australia’s most trusted tyre brand for 10 consecutive years in 2023- an achievement that places them among a handful of leading brands to win the most trusted mantle for 10 more consecutive years.”
Bridgestone’s decade as Australia’s Most Trusted Tyre Brand is also supported by recent customer service awards for the Bridgestone Select Tyres and Auto network, winning back-to-back “Most Satisfied Customer” awards from Canstar Blue over the past two years. Bridgestone Select Tyres and Auto also won gold in the independent car service category of the Reader’s Digest Quality Service Award last year.
Published with permission from AUSTRALIAN WORKSHOP MANAGER www.aaen.com.au