{"id":1679,"date":"2022-12-09T10:00:22","date_gmt":"2022-12-09T00:00:22","guid":{"rendered":"https:\/\/www.autohero.com.au\/blog\/?p=1679"},"modified":"2023-03-30T16:48:10","modified_gmt":"2023-03-30T06:48:10","slug":"5-ways-you-lose-money-on-google","status":"publish","type":"post","link":"https:\/\/www.autohero.com.au\/blog\/5-ways-you-lose-money-on-google\/","title":{"rendered":"5 Ways You Lose Money on Google"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1680\" src=\"https:\/\/www.tyrecompare.com.au\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-03-at-11.50.32-pm.png\" alt=\"\" width=\"1008\" height=\"332\" srcset=\"https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-03-at-11.50.32-pm.png 1008w, https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-03-at-11.50.32-pm-300x99.png 300w, https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-03-at-11.50.32-pm-768x253.png 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<h2 dir=\"ltr\"><strong>If you\u2019re Google Ads seem too expensive, here&#8217;s why.<\/strong><\/h2>\n<p dir=\"ltr\">Digital marketing can be a\u00a0 dirty and tricky business. Your enemies are faceless, but you probably know who they are.<\/p>\n<p dir=\"ltr\">Only 2% of your Google traffic will actually click convert into a customer in a perfect world so if you paying $10 per lead, you want to be more than sure you are going to close the sale.<\/p>\n<p><strong>So who are they?<\/strong><\/p>\n<p>Usually, The digital agencies you hired or other local tyre competitors have schemes that decimate your online advertising budgets.<\/p>\n<p dir=\"ltr\"><strong>Through the use of tactics you most likely have never heard of before, such as:<\/strong><\/p>\n<p><strong>1. Click Premiums.<\/strong><\/p>\n<p><strong>2. Click Fraud.<\/strong><\/p>\n<p><strong>3. Poor keywords.<\/strong><\/p>\n<p><strong>4. Malicious Clicking.\u00a0<\/strong><\/p>\n<p><strong>5. Commercially Suicidal Competition.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">However, as long as you know about these tactics, you can beef up your digital advertising armoury and play a counterattack.<\/p>\n<p><strong>Want to learn more?<\/strong><\/p>\n<p dir=\"ltr\">Simply reply \u201cYes\u201d and I\u2019ll shoot you a link back.<\/p>\n<p>Regards<\/p>\n<p>Matt Banks<\/p>\n<p>Customer Service<\/p>\n<p><em><strong>Your Advertising Wingman\u00a0<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/038e8e1a-1321-4248-9783-176ca7d652e0.pipedrive.email\/c\/my7epqmmk6\/jkqol1eoj4\/34p11jvn48\/0?redirectUrl=http%3A%2F%2Fwww.tyrecompare.com.au%2F\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/038e8e1a-1321-4248-9783-176ca7d652e0.pipedrive.email\/c\/my7epqmmk6\/jkqol1eoj4\/34p11jvn48\/0?redirectUrl%3Dhttp%253A%252F%252Fwww.tyrecompare.com.au%252F&amp;source=gmail&amp;ust=1633352182357000&amp;usg=AFQjCNECyOk2wnm9uoPgtE4P6Y-d1Zll7A\" data-cke-saved-href=\"https:\/\/038e8e1a-1321-4248-9783-176ca7d652e0.pipedrive.email\/c\/my7epqmmk6\/jkqol1eoj4\/34p11jvn48\/0?redirectUrl=http%3A%2F%2Fwww.tyrecompare.com.au%2F\">www.autohero.com.au<\/a><\/p>\n<p>M: 0415 767 767<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1654\" src=\"https:\/\/www.tyrecompare.com.au\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-12-at-11.44.09-am.png\" alt=\"\" width=\"411\" height=\"204\" srcset=\"https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-12-at-11.44.09-am.png 1172w, https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-12-at-11.44.09-am-300x149.png 300w, https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-12-at-11.44.09-am-1024x509.png 1024w, https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-12-at-11.44.09-am-768x381.png 768w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re Google Ads seem too expensive, here&#8217;s why. Digital marketing can be a\u00a0 dirty and tricky business. Your enemies are faceless, but you probably know who they are. Only&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>5 Ways Tyre Business Lose Money on Google | Tyre Compare<\/title>\r\n<meta name=\"description\" content=\"Google is an amazing tool, However sometimes its Digital marketing is dirty and tricky business. Your enemies are faceless, but you probably know who they are.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.autohero.com.au\/blog\/5-ways-you-lose-money-on-google\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Ways You Lose Money on Google\" \/>\r\n<meta property=\"og:description\" content=\"Google is an amazing tool, However sometimes its Digital marketing is dirty and tricky business. Your enemies are faceless, but you probably know who they are.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.autohero.com.au\/blog\/5-ways-you-lose-money-on-google\/\" \/>\r\n<meta property=\"og:site_name\" content=\"AutoHero.com.au\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-12-09T00:00:22+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-03-30T06:48:10+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.autohero.com.au\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-03-at-11.50.32-pm.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1008\" \/>\r\n\t<meta property=\"og:image:height\" content=\"332\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Matt Banks\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Banks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.autohero.com.au\/blog\/5-ways-you-lose-money-on-google\/\",\"url\":\"https:\/\/www.autohero.com.au\/blog\/5-ways-you-lose-money-on-google\/\",\"name\":\"5 Ways Tyre Business Lose Money on Google | Tyre Compare\",\"isPartOf\":{\"@id\":\"https:\/\/www.autohero.com.au\/blog\/#website\"},\"datePublished\":\"2022-12-09T00:00:22+00:00\",\"dateModified\":\"2023-03-30T06:48:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.autohero.com.au\/blog\/#\/schema\/person\/faefd3f7538ee254fff2fc94ab13ebe1\"},\"description\":\"Google is an amazing tool, However sometimes its Digital marketing is dirty and tricky business. 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