{"id":1124,"date":"2020-10-14T23:14:20","date_gmt":"2020-10-14T13:14:20","guid":{"rendered":"https:\/\/www.autohero.com.au\/blog\/?p=1124"},"modified":"2022-06-15T14:25:57","modified_gmt":"2022-06-15T04:25:57","slug":"why-do-tyre-shops-copy-each-others-marketing","status":"publish","type":"post","link":"https:\/\/www.autohero.com.au\/blog\/why-do-tyre-shops-copy-each-others-marketing\/","title":{"rendered":"Why do Tyre Shops Copy each others Marketing?"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

\u201cThe worst thing I can be is the same as everybody else. I hate that.\u201d<\/em>\u00a0~ Arnold Schwarzenegger<\/strong><\/h2>\n

 <\/p>\n

In advertising, if you\u2019re not different, you\u2019re dead in the water\u00a0and wherever else you\u2019re trying to get noticed.<\/strong><\/p>\n

Being the same as everyone else in your market makes you about as relevant as Myspace and Blockbuster videos.<\/p>\n

Why is it so many business owners struggle to differentiate themselves and stand out from the competition?<\/strong><\/p>\n

That\u2019s a great question.<\/p>\n

And here\u2019s a great answer: people are copycats.<\/p>\n

Why do we humans copy each other?<\/strong><\/p>\n

You know, that “safety in numbers” thing they love to talk about?<\/p>\n

Look, that may well be true, but let\u2019s get REAL\u00a0for a moment:<\/p>\n

Why do business owners copy other businesses?<\/strong><\/p>\n

The real reason why business owners copy other businesses in their industry is that they lack the confidence to go it alone.<\/p>\n

They don\u2019t back themselves and play it so safe it’s dangerous to their profit.<\/p>\n

They\u2019re more timid than a hotel clerk serving Russell Crowe when it comes to trying new marketing.<\/p>\n

They see their quirks, foibles, and oddities as a weakness instead of a point of difference that can be exploited for profit.<\/p>\n

Consider this<\/strong>: Arnold Schwarzenegger was told again and again by movie producers that he would never make it as a leading actor because he was too big (literally),\u00a0could barely speak English, and his name was too long.<\/p>\n

But you can\u2019t stop a man who has vision, determination, and who backs himself.<\/p>\n

And, as we all know now, Arnie\u2019s seeming \u201cweaknesses\u201d became his greatest strengths.<\/p>\n

And that my friend, is half the battle.<\/strong><\/p>\n

Listen, if you don\u2019t stand out in your industry, you\u2019ll always struggle for attention. Thus, you won\u2019t get mentioned. You\u2019ll probably end up on the pension and that will cause you hypertension.<\/p>\n

In marketing, not being different brings indifference.<\/strong><\/p>\n

And if your customers feel indifferent towards you, well, it\u2019s like trying to have a conversation with a coma patient \u2013 there will be little to no response on your marketing and customers will shop with the business who has the biggest personality.<\/p>\n

In the Tyre Industry, people either hate me or love me.<\/strong><\/p>\n

Some people think I am ruining the tyre industry, while others exploit our service and make lots of money.<\/p>\n

Selling with confidence makes ALL the difference.<\/strong><\/p>\n

It\u2019s the difference between Walmart and a lemonade stand.<\/p>\n

Very truly I say unto you, those who grab the brass ring in life are those who are bold as brass.<\/p>\n

Hey, Matt, my marketing seems very unresponsive, what do you recommend?<\/strong><\/p>\n

Well, in the words of Arnie, stop being a big girlie man!\u2026 and start marketing like the man or woman you are.<\/p>\n

Cheers<\/strong><\/p>\n

Matt Banks<\/p>\n

Marketing for tyre retailers<\/strong><\/p>\n

\n

www.autohero.com.au<\/a><\/p>\n

M: 0415 767 767<\/p>\n

P.s Join by 29th October and save $250 with a Covid-19 discount.<\/strong><\/p>\n

P.P.s Money-back Guarantee here:<\/a><\/p>\n

P. P.S.<\/strong> Are you ready to ramp up your sales? For real? Do you have the giggle-berries to go against the grain?<\/p>\n

Then proceed here: Dealer Sign up Page<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \u201cThe worst thing I can be is the same as everybody else. I hate that.\u201d\u00a0~ Arnold Schwarzenegger   In advertising, if you\u2019re not different, you\u2019re dead in the water\u00a0and… <\/p>\n","protected":false},"author":2,"featured_media":1125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealers"],"yoast_head":"\r\nTyre Shop Marketing, Why you should Take Risks<\/title>\r\n<meta name=\"description\" content=\"\u201cThe worst thing I can be is the same as everybody else. 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